As the author of the article stated online content construction is a process that many have to go through when creating something online. When trying to create something online creativity is key. You should be an expert on what point you are trying to get across and should be able to have people understand where you are coming from.
Being creative is a must for creating things online. You have to make your purpose understandable to others and lure them in. When presenting information its important that what you are saying is valid and you also know exactly what you are trying to say. Never assume people know what you are trying to put out there. Always keep readers and people inquiring your website interested.
If you are constructing a website in which you are trying to convince others about a certain point then you have to keep putting important and persuasive points out there. Never leave the reader having to look up things on other websites because your website does not contain it. You also want to discuss the other side of the point you are trying to make (if there is another side). However, when doing this always make sure to make your points strong and they have to stand out among the others.